Windcave Brand Guidelines

Windcave is a leading payments provider striving to improve the end user experience when it comes to making payments. The guidelines below are designed to help you correctly utilize our brand recognition in the market to ensure your customers get a perfect experience, every time.

Brand Colours

The Windcave brand uses a unique colour palette. The following ink code numbers will achieve the approved colours. When printing, Pantone colours should be used as standard.


The Windcave logo is compromised of two parts, the Windcave circle and the wordmark. Inspiration was derived from the Wind Cave national park located in South Dakota. This represents the an intricate flow of networks and the streamlined system we hope to achieve in payments.

Signature Red

Pure White

Neutral Black


Clear space around logo in horizontal or vertical is formed from a double-width of the "W" within the Windcave wordmark. When using either of the Windcave logos, they should be surrounded by clear space to ensure visibility. No graphic elements of any kind should invade this area.

Spacing requirements primary

Spacing requirements Stacked

Incorrect Use

The Windcave logos are designed to be appear as solid form, to be shown free-standing against a solid, neutral background. The logos must be not altered or distorted in any way. The examples shown illustrate some incorrect uses of the logotype.

Do not apply a stroke to any of the elements

Do not alter the colours of the logos

Do not re-position any of the elements

Do not repeat the logo

Do not rotate the logo in any form

Do not stretch the logo


Our typography is another tool we have to create a simple and clean brand feeling across channels. Our company font is 'Roboto' and is widely available and free for anyone to download.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Windcave Description

Use the following descriptions as needed when talking about Windcave as an organization. Windcave should never be referred to in lowercase ‘windcave’.


Windcave provides a global platform that delivers seamless payment experiences for thousands of the world’s most recognizable brands. Windcave offers payment solutions for in-store, online and unattended environments. Combining your payment channels into a single platform allowing for full control of payment systems in your business.

Windcave features:

Global Acquiring | Tokenization | Data Insights | Cross-Border Services | All popular payment methods.


Windcave是⽀付技术领域的⾼速发展的创新型全球领导者,为全球的⼤型企业,以及中⼩型企业客户提供了⼀系列符合PCI DSS安全要求的⽀付解决⽅案。 Windcave提供了⼀个全球性的端到端的聚合⽀付平台,包括线下/在线平台/⽆⼈看守⽀付,这些平台都可以简单易操作的地电⼦⽀付,并提供完整的解决⽅案来满⾜您的所有⽀付需求。